Optiply is looking for a hyper-creative and data-obsessed Growth Content & Brand Specialist to turbocharge our market presence. This isn't a desk job—it's about being on the pulse of what's working, creating content that stops the scroll, and putting Optiply where the conversation is happening.
Based in our Amsterdam office, you will be the driving force behind our product storytelling, executive visibility, and event success, turning engagement into real growth.

1. Captivating Product Content

• You will turn our technical features into exciting stories.
• Create short-form videos/guides, product comparisons, and visually stunning case studies that showcase Optiply's ROI and innovation.

2. Executive & Brand Visibility

• Be the engine behind our brand's human element.
• Strategically manage LinkedIn and other social media channels with highly shareable content.
• Critically, you will elevate our CEOs as industry authorities by managing and writing their impactful thought leadership content.

3. Events & Field Presence

• You are our eyes and ears in the market.
• Actively scout and recommend relevant industry events and fairs.
• You will be responsible for our presence, managing all logistics, maximizing visibility on-site, and driving post-event content creation.

4.AI-Powered Ideation & Efficiency:

• Proactively leverage Large Language Models (LLMs) and generative AI tools to rapidly ideate engaging concepts, streamline content production workflows, and ensure our content is optimized for modern digital assistants and AI search features.

• +2 years of experience in content creation, social media, or digital marketing (SaaS/B2B experience is a bonus).
• A portfolio that demonstrates exceptional, engaging writing and a keen eye for modern, digital-first content formats.
• Proven ability to manage social media channels (especially LinkedIn) and create content for executive profiles.
• A natural organiser who can manage event logistics and tight content deadlines simultaneously.
• Must be data-obsessed—comfortable using analytics to prove content ROI and pivot strategies quickly.
• Must be based in Amsterdam
• You write and talk C2 level of Dutch and English

• Competitive salary with an attractive bonus structure.
• Free lunch at the office.
• Training and development opportunities.
• Hybrid work model.
• Flexible schedule.
• Proactive career management.
• Up to 1 month of "work from anywhere".
• Bike plan.
• Annual company gathering.
• Thematic events (dinners, karting, boat trips, etc.).
• Friday drinks.
• A supportive and ambitious team, ensuring you enjoy coming to work every day!

Send your CV in English and let's talk!